Bachelor

Marketing and Sales Management

Program information

International European University

Business, Leadership & Management

Marketing and Sales Management

Explore Marketing and Sales Management within Marketing, Commerce & Customer Experience. Explore this bachelor-level study area.

This page presents academic information associated with the supplied LGU catalogue. It is not an offer to enroll. Applications are not open for this program.

ACADEMIC DESIGN

Undergraduate study

The study-plan outline below is informational. It does not establish an approved qualification, credit framework, admissions offer or delivery arrangement.

Academic scope

Subject boundaries and progression must be defined in the academic specification.

Curriculum

The term-by-term study-plan outline is provided for academic information.

Academic responsibility

The awarding body, teaching team and quality-assurance arrangements remain to be verified.

STUDY-PLAN OUTLINE · 4 years · 8 semesters (planning model)

Study plan

A sequenced study-plan outline for Marketing and Sales Management, aligned to Marketing, Commerce & Customer Experience within Business, Leadership & Management. Modules are informational and do not constitute final student information.

Year 1 · Semester 14 proposed modules

Organisational Analysis
Accounting and Financial Decisions
Academic Communication and Digital Study
Quantitative Reasoning and Information Literacy

Year 1 · Semester 24 proposed modules

Strategy and Competitive Position
People, Culture and Leadership
Academic Communication and Digital Study
Quantitative Reasoning and Information Literacy

Year 2 · Semester 14 proposed modules

Marketing and Customer Insight
Operations and Supply Networks
Research Methods and Evidence Appraisal
Professional Ethics and Inclusive Practice

Year 2 · Semester 24 proposed modules

Governance, Risk and Compliance
Digital Business and Analytics
Research Methods and Evidence Appraisal
Professional Ethics and Inclusive Practice

Year 3 · Semester 14 proposed modules

Organisational Analysis
Accounting and Financial Decisions
Research Methods and Evidence Appraisal
Professional Ethics and Inclusive Practice

Year 3 · Semester 24 proposed modules

Strategy and Competitive Position
People, Culture and Leadership
Research Methods and Evidence Appraisal
Professional Ethics and Inclusive Practice

Year 4 · Semester 14 proposed modules

Marketing and Customer Insight
Operations and Supply Networks
Applied Project and Work-Based Learning Preparation
Advanced Topics in Marketing and Sales Management

Year 4 · Semester 24 proposed modules

Governance, Risk and Compliance
Digital Business and Analytics
Applied Project and Work-Based Learning Preparation
Advanced Topics in Marketing and Sales Management

Indicative study-plan information. This outline is provided for academic information and does not establish an authorized program, delivery arrangement, award, credit framework or admissions offer. The supplied UTAMED study-plan dossier informed sequencing only; these modules are not a UTAMED curriculum. No ECTS or equivalence is asserted.

UTAMED DOSSIER COMPARISON

Directly related source courses are listed below as partner-review references. The proposed IEU modules above remain separately drafted and must be reconciled with UTAMED and approved academic authorities.

Digital Marketing · 41 source course rows · comparative reference only

Source record: Grado en Marketing Digital. These entries are retained from the supplied UTAMED dossier for review and are not represented as approved IEU modules, transferred credits or an agreed joint curriculum.

Year 1 · Semester 1Business Management, Marketing and CommercializationGestión empresarial marketing y comercialización

Year 1 · Semester 1Economic ConceptsConceptos económicos

Year 1 · Semester 1Business MathematicsMatemáticas para los negocios

Year 1 · Semester 1Computing and Business ManagementInformática y gestión empresarial

Year 1 · Semester 1Business English IInglés comercial I

Year 1 · Semester 2Sales Management IDirección comercial I

Year 1 · Semester 2Business InnovationInnovación empresarial

Year 1 · Semester 2Probability and StatisticsProbabilidad y estadística

Year 1 · Semester 2Personal and Organizational CommunicationComunicación personal y organizacional

Year 1 · Semester 2Creative Thinking: Content Creation and DesignPensamiento creativo: creación y diseño de contenidos

Year 2 · Semester 3History of Business and the Digital EconomyHistoria de la empresa y de la economía digital

Year 2 · Semester 3Consumer BehaviorComportamiento del consumidor

Year 2 · Semester 3Digital MarketingMarketing digital

Year 2 · Semester 3Market Research IInvestigación de mercados I

Year 2 · Semester 3Business English IIInglés comercial II

Year 2 · Semester 4Digital Marketing StrategiesEstrategias de marketing digital

Year 2 · Semester 4Statistics for MarketingEstadística para marketing

Year 2 · Semester 4Market Research IIInvestigación de mercados II

Year 2 · Semester 4Sales Management II and Brand ManagementDirección Comercial II y Brand management

Year 2 · Semester 4Finance for MarketingFinanzas para el marketing

Year 3 · Semester 5Communication StrategiesEstrategias de comunicación

Year 3 · Semester 5Creative ToolsHerramientas creativas

Year 3 · Semester 5Commercial and Corporate LawDerecho mercantil y de sociedades

Year 3 · Semester 5Digital Advertising and Public RelationsPublicidad y relaciones públicas digitales

Year 3 · Semester 5Marketing Intelligence and CRMMarketing intelligence y CRM

Year 3 · Semester 6Commercial Communication: Paid MediaComunicación comercial: paid media

Year 3 · Semester 6Multimedia and Graphic DesignMultimedia y diseño gráfico

Year 3 · Semester 6User ExperienceExperiencia de usuario

Year 3 · Semester 6Digital LawDerecho digital

Year 3 · Semester 6Branding and Product DevelopmentBranding y desarrollo de producto

Year 4 · Semester 7Virtual Community and Social Media ManagementGestión de comunidades virtuales y redes sociales

Year 4 · Semester 7Content Marketing and SEOMarketing de contenidos y SEO

Year 4 · Semester 7Web Measurement and AnalyticsMedición y analítica web

Year 4 · Semester 7Business Management: Accounting and TaxationGestión empresarial: contabilidad y fiscalidad

Year 4 · Semester 7Business Management: Investments and FinanceGestión empresarial: inversiones y finanzas

Year 4 · Semester 7Logistics and OperationsLogística y operaciones

Year 4 · Semester 7Project ManagementGestión de proyectos

Year 4 · Semester 8Digital Marketing PlanPlan de marketing digital

Year 4 · Semester 8NeuromarketingNeuromarketing

Year 4 · Semester 8Bachelor's Final ProjectTrabajo fin de grado (TFG)

Year 4 · Semester 8External Academic InternshipsPrácticas Académicas Externas

Open source-based partner review record ↗

ONLINE-FIRST MODEL

Digital learning at the centre.

Online-first orientation; delivery details are not published.

Practical, clinical, laboratory or placement requirements must be confirmed for each subject. An online-first university model does not imply that every program can be completed entirely remotely.

About IEU ↗

TUITION BY STUDY LEVEL

$5,000 USD

These planning amounts do not state whether tuition is annual, semester-based or for a full program. Final billing period, additional charges, payment dates and refund terms must be stated in an approved written offer. No payment is collected here.

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ADMISSIONS

Monthly start-date pathway.

Applications are not open for this program. For a program with an active admissions notice, the planned start date is the first day of the month after cleared payment and completion of admission conditions.

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